Sunday 4 July 2010

Gallows

the gallows target audience would be very niche compared to a very commercial group in the same genre such as evanescence.there target audience would range between the ages of 17 -28 because it is very up tempo hard music and this would not really appeal to a younger or older audience because the of what the Gallows music is about. i believe that it appeals to both genders however mainly i feel it appeals to men because the music is very boisterous and violent and loud. if feel that this genre of music would mainly appal to white people because they can relate to the members in the group on a personal level because all the members in the group are white you would feel that connection with the band. the hobbies and interests of the kind of people that listen to the Gallows would consist of tattooing the self. they would be angry allot also they would love to listen to loud violent music. the current media consummations of the Gallows target audience would be various other rock band movies with a very dark theme to for instance a vampire movie.

Uses and Gratification the gallows entertain there fans very by making there performances personal, they get in the crowd and sing along with the fans this interaction shows a good connection between the artist and consumer this would have a good effect on there sales because the fans would feel a personal connection with the artist so they would feel more obliged to purchase their music. also due to the fact that this band is not a very conventional ban this will encorage people to be more indevidual and because the bands image is to stand out from the public so their fans would want to stand out from the public. there are four parts to uses and gratification.

1- the media text is enjoyable and provides and escape from the routine and problems of real life and helps to release stress. for example after a hard days work coming home and watching a good soupopera can be very relaxing.

2-the media text is a sourse of information for example people watch bbc and chanel 4 news because its keep them informed and update with all the things going on in the world.

3- the media text reflects your own values, ideals and hopes and allows you to be your self. for example i like watching MTV base because it lays the type of music i like. i like watching One Tree Hill because the characters in that programme share the same values as me.

4- the media is part of my social life or is it a replacement for a social life. for example i like to watch Eastenders because it provides good convosation with my friends at work. i like to watch the football at the pub because i get to socialise with other football fans.

music videos are very important for the artist because it creates mass awareness of the artist and helps to sell the album because a music video is just like a advert that last as long as the song does. also it is essential for the record company they can promote awareness of the artists up and coming album this then makes the audience want to buy the album because only the best songs are released and become music videos. having music videos also effects the audience because they get to see the artist actually performing the song this has a very personal effect so the audience feel closer to the artist.

there are three different types of music video performance narrative and conceptual. performance is when the music video is of the artist performing their song for instance a live concert.


A narrative is going to be a begining and an end an the story line of the music video runs through chronologically.



A conceptual video has allot of fast cuts and also cuts away from the story line and the editing is also synchronised witht the music.


Branding is when a group applys a theme to all of thing that they are offiliated with frome instance album covers, costums and music videos. this is very important to the appeal to a niche audience because if all their products are related to each other then the and related to wha the niche audience is attracted to the will feel close to the band and love and consume every thing that they produce. fr instance witht the gallows their brand is tatoo are. Branding from with in the band appeals more to the niche audience because of the fact that it is from the band the audicen feel closer to the band and buying their product has a more personal effect.

No comments:

Post a Comment