Hadouken VS Gallows

Hadouken fan profile -
Age- 14-20 this is because the image that they promote and all so the lyrical content, some of there songs are about

Gender- Mixed gender because the band have both male and female members. also the subjects of their song are not male solely at a male audience.

Ethnicity- white, because the group is mainly aimed at a higher social class.

Hobbies and Interests- they would include skate boarding getting piercings. and wear punk clothes such as skinny jeans and DC clothes.

Other Media Consummations- other punk music group such as Mac Fly or Maroon5. they would also like dark films such as Twilight.


Gallow Fan Profile
Age - 19-24 i feel that their music would be targeted at this age group because their music is very loud, frantic and energetic.
Gender- i feel that the gallows music is aimed at a mixed audience but mainly aimed at men because of they are visually very boisterous and uptempo.
Ethnicity- i feel that their target audience would mainly be a white because all of the members of the Grus are white and all other bands in this genre of music are aimed at a white target audience.
Hobbies and Interests- other hobbies and interests of fa ms of the Gallows would consists of tattooing their skin. getting piercings
Current media consumptions- theses would be dark film with a super natural element such as films with vampires.

There are many difference between the two groups for instance the gallows appearance has a very dark feel to it. most of the colours they wear are black and white colours these colour relate to there music because there music is very dark violent music. on the other hand the appearance of Hadouken has a much younger theme because they wear much brighter colour and more trendy that young teenagers would wear such as skinny jeans and light colours such as yellows and pinks. Also the typography between the groups are very different because the Gallows is allot more scary and demon like because they have these IN human like creatures on their dick cover where as Hadouken just have some font that has a colourful back ground and.

Both of the two group have design their own brand and products, however the two groups branding merchandise differs because the gallows have made there product and they all fit to the dark theme, this makes people feel closer to the band because they are getting the product that members of the band have personally designed. on the other hand Hadouken do the almost the same thing because they have t-shirts which they have designed however they also have a t-shirt that they sell which is blank and they encourage fans to make their own design this will encourage people to buy their products because it makes people feel like they are a part of the band because they are designing the bands clothes.

Gallows

the gallows target audience would be very niche compared to a very commercial group in the same genre such as evanescence.there target audience would range between the ages of 17 -28 because it is very up tempo hard music and this would not really appeal to a younger or older audience because the of what the Gallows music is about. i believe that it appeals to both genders however mainly i feel it appeals to men because the music is very boisterous and violent and loud. if feel that this genre of music would mainly appal to white people because they can relate to the members in the group on a personal level because all the members in the group are white you would feel that connection with the band. the hobbies and interests of the kind of people that listen to the Gallows would consist of tattooing the self. they would be angry allot also they would love to listen to loud violent music. the current media consummations of the Gallows target audience would be various other rock band movies with a very dark theme to for instance a vampire movie.

Uses and Gratification the gallows entertain there fans very by making there performances personal, they get in the crowd and sing along with the fans this interaction shows a good connection between the artist and consumer this would have a good effect on there sales because the fans would feel a personal connection with the artist so they would feel more obliged to purchase their music. also due to the fact that this band is not a very conventional ban this will encorage people to be more indevidual and because the bands image is to stand out from the public so their fans would want to stand out from the public. there are four parts to uses and gratification.

1- the media text is enjoyable and provides and escape from the routine and problems of real life and helps to release stress. for example after a hard days work coming home and watching a good soupopera can be very relaxing.

2-the media text is a sourse of information for example people watch bbc and chanel 4 news because its keep them informed and update with all the things going on in the world.

3- the media text reflects your own values, ideals and hopes and allows you to be your self. for example i like watching MTV base because it lays the type of music i like. i like watching One Tree Hill because the characters in that programme share the same values as me.

4- the media is part of my social life or is it a replacement for a social life. for example i like to watch Eastenders because it provides good convosation with my friends at work. i like to watch the football at the pub because i get to socialise with other football fans.

music videos are very important for the artist because it creates mass awareness of the artist and helps to sell the album because a music video is just like a advert that last as long as the song does. also it is essential for the record company they can promote awareness of the artists up and coming album this then makes the audience want to buy the album because only the best songs are released and become music videos. having music videos also effects the audience because they get to see the artist actually performing the song this has a very personal effect so the audience feel closer to the artist.

there are three different types of music video performance narrative and conceptual. performance is when the music video is of the artist performing their song for instance a live concert.


A narrative is going to be a begining and an end an the story line of the music video runs through chronologically.



A conceptual video has allot of fast cuts and also cuts away from the story line and the editing is also synchronised witht the music.


Branding is when a group applys a theme to all of thing that they are offiliated with frome instance album covers, costums and music videos. this is very important to the appeal to a niche audience because if all their products are related to each other then the and related to wha the niche audience is attracted to the will feel close to the band and love and consume every thing that they produce. fr instance witht the gallows their brand is tatoo are. Branding from with in the band appeals more to the niche audience because of the fact that it is from the band the audicen feel closer to the band and buying their product has a more personal effect.